What it is
Persona lets teams build identity verification flows from components such as document checks, selfies, database verification and watchlist screening, with a no-code workflow builder and case management.
Who it suits
Product and compliance teams that want to tune verification to their own risk model.
How it charges
A starter tier for low volume, then usage-based pricing under contract by verification type and volume.
Getting started
Create an account, build a flow in the workflow editor, integrate the SDK and move to production after review.
At a glance
- Pricing
- Usage-based, contract
- Coverage
- Global documents
- Identity verification
- Yes (core)
- Open banking payments
- No
- Headquarters
- San Francisco
- Founded
- 2018
Strengths
- Highly configurable flows
- Case management included
- Strong developer experience
Watch for
- Contract pricing
- Configuration takes effort
Readers ask2 questions answered
How is Persona different from Onfido?
Persona focuses on composable workflows and case management; Onfido on document and biometric verification at scale. Many teams evaluate both.
Is there a free tier?
A starter plan exists for low volumes; production use is under contract.
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