What it is
AJ Bell offers stocks and shares ISAs, SIPPs, junior accounts and dealing accounts with funds and shares at lower platform charges than many rivals, plus Dodl, a simplified low-cost app.
Who it suits
Cost-conscious UK investors who want a full-featured platform and pension.
Regulation and protection
Authorised and regulated by the FCA; FTSE-listed.
How it charges
A tiered percentage custody charge on funds, capped for shares, plus dealing charges per trade; Dodl charges a flat low percentage.
Getting started
Open online, choose ISA, SIPP or dealing account, fund and invest; transfers from other providers are supported.
At a glance
- Stock commission
- Per trade
- ISA / tax wrapper
- ISA, SIPP, JISA, LISA
- Fractional shares
- No (Dodl offers some)
- Crypto
- No
- Headquarters
- Manchester
- Founded
- 1995
Strengths
- Lower platform fees than the largest rival
- Full range of wrappers including SIPP
- Dodl app for simple investing
Watch for
- Per-trade charges on shares
- Website less polished than app-first rivals
Readers ask2 questions answered
What is Dodl?
AJ Bell's simplified app with a flat low annual charge and a limited menu of funds and shares.
Can I transfer a pension to AJ Bell?
Yes, most defined-contribution pensions can be transferred into the SIPP.
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