What it is
Wayflyer funds e-commerce brands with revenue-based advances for inventory and marketing, underwriting on connected store and marketing data and providing analytics alongside the capital.
Who it suits
Consumer brands selling online that need to fund stock ahead of peak seasons.
How it charges
A flat fee on the capital advanced, repaid as a percentage of revenue; terms and fees depend on sales history and the funding amount.
Getting started
Connect your store, ad accounts and bank; receive an offer within days and choose the amount and repayment rate.
At a glance
- Product
- Revenue-based financing
- Decision speed
- Days
- Security
- Revenue share
- Repayment
- From revenue
- Headquarters
- Dublin
- Founded
- 2019
Strengths
- Built for e-commerce seasonality
- Analytics included
- No equity or personal guarantee
Watch for
- E-commerce only
- Fees compared with bank finance are higher
Readers ask2 questions answered
What does Wayflyer fund?
Inventory, marketing and other working capital for online consumer brands.
How is repayment structured?
A percentage of revenue until the advance plus fee is repaid, with terms that adjust to sales.
How it comparesIts standing in 1 comparison
Best for seasonal consumer brands
- Product
- Revenue-based financing 1 provider in this comparison
- Decision speed
- Days 2 of them share this
- Security
- Revenue share 3 of them share this
- Repayment
- From revenue 2 of them share this
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